marketing mix

Are you thinking about your marketing? How do you feel about it? Do you feel you are spending to much time and money on it? As a small business it's sometimes hard to decide on your perfect strategy and often there isn't just one answer that makes the problem go away. It's a process of finding the marketing mix that works for you!

So let's look at what could work for you. A marketing mix already tells you that it is more than just advertising or doing one activity. It's a series of different strategies or activities that work together. Let's brain storm strategies that are cost effective:
- newsletter
- voice mail
- auto-responders
- networking
- referral program
- affiliate program

A lot has to do with building a relationship with your target group, via mail, email, networking, phone, meeting. The more the people get to know you and your service, the more they will think of you when someone needs a service. Being of help to other people like giving them the right contact or some free advice builds trust and loyalty. And that is a key element in cost effective marketing.

I suggest do a series of different activities to be in front of your potential client as much as possible. Being able to show your expertise will eventually make them buy. Try it out, one strategy at a time.