Why talking to a third party is so important

I was talking to a client the other day and she told me about hiring more team members. She hired a contractor whose specialty is the web, like sending out ezines and autoresponders, creating webforms etc. But she noticed that emails went out with little errors, the articles not proof read properly or links that didn't work. My client was worried that this would reflect badly on her and her company. We looked at how errors like these could result in clients not wanting to work with her, or the fear of that. She also felt unsure about trusting that person and unfortunately it happened more than once.

While talking to me she realized that this fear would prevent her from delegating more tasks to the contractor. She expected her to be much better at this and would come up with recommendations and changes that my client didn’t know. That’s why she thought she'd hired her.

By talking to me about her worries, we identified the challenge she had about hiring more people to her team. She didn’t want to delegate anymore due to the risks of more mistakes. Within minutes she was able to make a decision on how to move forward with the contractor and felt more confident about hiring any more members to her team.

Sometimes you don’t even know that you have an issue with one of your projects or team members unless you talk to someone who recognizes break downs quickly and makes you aware of it. Once my client knew why she was holding back she could act accordingly but also knew why she was afraid in the first place.